WHY CURATION?
Content curation is a new way to build authority, thought leadership, and blog or website traffic quickly. By curating or filtering, gathering and sharing content, organizations can leverage a wide range of information sources and share them with authority.
Curation works particularly well for smaller, busy organizations who don’t have the resources to research, write, edit and publish in-depth material. Take a look at several examples of how we’ve generated hundreds of thousands of pageviews in a wide range of industries simply by researching and sharing links to valuable content:
- Cryptocurrency & blockchain technology (309.2 K pageviews)
- Public relations & social marketing (409.9 K pageviews)
- Payments industry disruption (new, 1.0 K pageviews)
BUILD TRAFFIC
Curated content added to your blog or website can have an immediate impact on your web traffic. Depending on the curation platform, valuable content for your industry can generate hundreds of thousands of pageviews and help improve your SEO, search engine rankings and reach.
CREATE AUTHORITY
Sharing high-quality content can provide valuable context for your blog or website. By filtering, aggregating and sharing content, you create a valuable online resource that adds to your organization’s authority or your own professional reputation. Ask us about how to develop a curation strategy that can provide substantial ROI with minimal time and investment.
